PPC Spending

Ok, by now and by looking at the title of this blog you’ve probably figured out that I am somewhat partial to SEO.  But I do think that PPC (Pay Per Click) whether it be Adwords, MSN Ad Center, or Yahoo’s PPC program, can be beneficial to your business…if used properly!  Its not hard to find a website owner who has lost a lot of money with PPC and in fact, you’ve probably lost a bit yourself!  So heres a couple quick tips for how NOT to get ripped of with PPC!

First of all, and probably most important is to track everything.  What is your Quality Score?  Do you even know?  What is your click through rate?  Do you even know how to find out?  I’ve run into way to many business owners that can’t answer those basic questions.  One way to prevent that is to install analytics, become familiar with it, and monitor it.  Now most people probably already have this covered, but if this is you, make this a priority!  I just talked to a business owner that had a monthly AdWords budget of $10,000.  But he had no way to track his ROI!  There was no way tot ell if this was working or not!  So he quit adwords.  When he quit, his opt-ins dropped by (more…)