Successful Email Marketing Campaigns

Can something be just as annoying as it is popular?  For some, email marketing comes to mind, all that spam in your inbox every single morning since it was all auto-sent at 9:oo AM every single day, that can really get on your nerves!  So how can you as a business owner and “Spammer” so to speak get around that stigma?  Well, there’s a couple really great ideas that I have come across that can help you in your email marketing campaigns, and also make your subscribers WANT to read your mail!

First of all, use moderation.  People don’t want to be bombarded with your newsletter every single day!  Ok, so they came to your site and signed up … but probably only because you promised them some cool deal or great tip if they did.  So if you ever want them back on your site again (and in a good mood, not to unsubscribe) take some cautions when scheduling out your emails.  Three times a week is probably the max.  Personally, I think twice a week is optimal to keep their attention and yet not annoy them to death.

Second, give them value!  So ya I signed up for Apples newsletter when I bought my Mac, but thats because I was lazy and didn’t uncheck the subscribe box!  But no, I don’t want your newsletter and sales every single day!!  Things like that will make people unsubscribe faster than anything else.  Instead, give them value.  Give them something they want.  Maybe its a weekly tip on how to use their Mac.  Or maybe its a new blog post you did on some new ways to save energy in the winter.  But whatever it is, make sure it benefits your reader.

While email marketing is a powerful tool that can be used to great advantage, many people overdo it and instead push people away from their business!  But with a little common sense and courtesy to your readers, making successful email marketing campaigns that convert on a regular basis can be fairly easy!

Happy Wednesday,

Jon Neubauer